Graphic Design・Brand Design
Pediatric ADHD
A clinical trial for a new ADHD medication sought to recruit volunteers between 6 to 12 years old. These materials were created for parents, and the clinical study staff.
Project Overview
Role
Graphic Designer
Team
Art Director・Copywriter
Methods + Tools
Adobe InDesign・Adobe Illustrator
To maintain the privacy of this study, identifying information such as the logo, study name, and protocol details have been removed.
I started by creating the brochure, which was aimed to give parents an overview of what it would look like if their child participated in the study.
To speak to some of the symptoms of ADHD, I wanted the design to reflect a “bounciness” that people with ADHD can experience both mentally (inattention) and physically (hyperactivity). This led to some very playful elements, which worked well for the target patient population of 6 to 12 year olds.
The concept for this campaign was created by our Art Director. To create a suite of tools for this study, elements from the concept were pulled that added to the brand perception.
